Low quality links to your site can damage and negatively affect your rankings.
Find out how to get rid of these links quickly and easily using Wordtracker's Link Builder and Bing and Google deny Links tool.
Both Google and Bing have created a tool to deny the link as part of the set their Webmaster Tools.
They are a powerful way to manage your backlink profile and undo the effects of negative SEO but be careful - this is potentially damaging activities.
Find out how to get rid of these links quickly and easily using Wordtracker's Link Builder and Bing and Google deny Links tool.
Both Google and Bing have created a tool to deny the link as part of the set their Webmaster Tools.
They are a powerful way to manage your backlink profile and undo the effects of negative SEO but be careful - this is potentially damaging activities.
Why invest so much time, energy resources within a game-changing project? Quite simply because there are keyword-based retrieval model info is in danger better with semantic search engine.
To understand why this happens we must first learn the semantics and why to change the way search engines work.
Semantic Association
Simply Google wants more charted the relationship between the content so that it can deliver what it believes will yield a more personalized and effective.
Nirvana for the engineers who worked on this project is to map the relationship between the type of content with an understanding of the intent of the user when typing in a query.
So, let's say I type in 'what is the weather today? "Right now I probably know where I am, but will find it difficult to relate the content for the request. Reason I find it's probably because I want to know if I can BBQ, or completing that landscaping project I've been researching online.
We can improve the results by 'knowing' why did I find that the weather can throw up offering food or home repair guide.
It can only do this if the data set is clean, and now there are too many spam link muddying the water, then why penguins come to begin to address the problem.
Why Relevance important?
It is pretty obvious to see why it is important and why the relevance of the search engines reward those helping them out or work for this new system.
How We Measure it?
Obviously we are still far from purely semantic engine and Google will probably never get to that point. The important thing is that they must be motivated to make more relevance to diversify the search results.
As a search marketer your first thought will definitely 'how can I make sure my work by taking advantage of this change? "The answer to that question begins with an understanding of some Google currently holds patents that can help do this.
(Hat tip to Bill Slawski and Dan Thies on some below)
Topical PageRank
We have a busy time back in 2003, bringing Taher H. Haveliwala, the genius behind the PHD students new ways to apply the topical relevance of PageRank to model the faltering company.
His research is about applying greater relevance for links from topical pages as assessed by a new technology they acquired Applied Semantics CIRCA 'means that they can begin to develop a way to measure relevance.
Reasonable Surfer Model
This was later taken another step further by applying different weights to different links on the same page based on their 'corresponded to click'. The more likely they will be 'used' more authority given to them. Everything from the font size for the position and even the colors were taken into account in this calculation.
Phrase Based Indexing
To further complicate the picture I then also look at the co-occurrence of words and phrases on the page to work out the 'meaning' them. If you take the 'dog hair' sentence, for example, I needed a way to understand its meaning.
To do that he would see another page stating that the same sentence to see what else they mentioned. If they mention things like 'drink' and 'morning after the night before', for example, will understand that, and the page linking to speak of beverages to offset the effects of a heavy night it will assign more authority to the link as it was very relevant.
Is it talking about the dog hair will be less relevant and therefore less valuable link.
This is a key development because most likely responsible for much of the punishment we're looking at as a result of the practice of link building spam. To stop the Google page rank can only delete the relationship between pages and any specific terms in the index.
It also threw some exciting opportunities and new ways of working for those who are looking for ways to optimize your website, and we'll come to that a little later.
Metaweb acquisition
While the algorithm is not patent or purchase directly from the Google algo change Metaweb, an open source database entities people, places, things, supported the development of 'Graph Knowledge' and fast-tracked moves to add more variety and 'user intent understanding' for search results.
In addition it allows Google to better understand the relationship between pages based on a real life connection, not just how they are associated with.
How can you develop strategies Semantic?
Knowing all of the above are not handy with some of the 'next step' follow-up in terms of how it affects the search for your own marketing.
So let's look at some ways in which this kind of knowledge has helped me structure ourselves on and off the page at Zazzle.
Mapping Relevance
The first thing you have to work at the time of consideration of your page attack plan to proactively raise the profile of its own relevance is to understand what is considered 'relevant' to you, and how, in the world of semantics. Below are examples of words that are associated with 'content marketing' and how they are connected:
The good news is that there is no need to use a guess here. Tools exist to take the hard work out of the process and some of the best are listed below:
http://ctrl-search.com/blog/ - this is a great tool to enrich the content on your page. Effective semantic optimize your own site. By inserting the pieces of your posts engines find semantically related images and other content for you to link to and add.
http://lsikeywords.com/ - some great blog posts that have been created recently about the subject LSI, or Latent Semantic Indexing, including this one on the blog linked to our own.
We write about it, because it is an important part of our own outreach process now. For each part of the work we do we will use a tool like this to make sure we stay relevant.
LSI keywords are one of the few tools that will display a list of keywords and phrases that are semantically relevant for you to expand your range of approaches.
http://bottlenose.com/ - are the tools I've mentioned before here and are great for many things, especially large data led contents cu ration. One company tools' however great relevance to understand the degree of separation. After you type the keyword you have the option to browse through a number of different tools but the one we want to use for this is the Sonar +. This real-time visual mapping semantic relations between concepts by sharing Twittersphere and other large data.
Google Semantic Operator - not a tool per se, but the service is very useful to help determine the keyword semantic relationship. By adding the symbol ~ Tilde when searching Google for your keywords (for example: ~ trip) you will see other words that Google has mapped the word, such as Hotels, Flights, Hotels, Tours.
http://ubersuggest.org/ although not officially a ubersuggest semantic tools built on the Google search engine and the prediction that by default gives the relevant semantic search, which makes it great for keyword list building outreach.
All the above tools give users the ability to create keyword-based maps where if the link is to reach your project goals.
Build Outreach Plan
Once you have a view of where you want to reach too so the next step is to develop a plan to do that.
The next stage is to create a project plan based on the time to detail every step of the process. It is very important when doing outreach, because it can be very easy to get distracted and pulled to the side and out of the zone you defined the relevant semantics.
We use a simple Excel table for this plan and below you can see an example based on a two week outreach campaign for fitness brand.
As you can see we had planned a day of time in certain areas to ensure we cover as much as possible the semantics of relevant opportunities. Into this plan we will then add contacts outreach and see what we have communication with each.
How outreach has also been discussed in detail by posting like this, this and this and this post is already too long to investigate this now but one tip to follow is to be as complete as possible in exploring every way. Think of Face to Face, Phone, Twitter and email finally in terms of contact hierarchies media as further you go down the list to the placement of the lower conversion will.
Where things are very interesting in a semantically driven project, certainly in terms of the activity of the page, is when you start to consider what the real value of the work; metrics will monitor the KPI to the campaign.
Posting links without
Posting content without the need to get a link may seem like a crazy proposition, especially if you measure success by ranking and search engine visibility metrics, but it might not happen.
Real marketing is not about the link. It's about connecting your brand or business to people with similar interests and beliefs. Link is just a mechanism that encourages visibility Google to get you in front of more of the people more often.
We understand that while the entire business built on that link really needs to get away from that model and motivate us to act as above-the-line marketers. And that is where the co-occurrence of lexical entry
For those really interested in this, both Bill Slawski and Joshua Giardino technical writing pieces are great at what it is and how it works.
In simple terms, but it is a way of ranking websites and pages instead of the inbound links but by how many times they mentioned near the key phrase.
That game changed.
If Google can work out what is relevant to the anchor text is not by looking stupid, but what people write about you and what other phrases you regularly appear close to changing the way you market your content and outreach.
Imagine being able to fill an awesome outreach without having to find the link. Enough to make people aware of what you are doing and get them talking about you. This is how it should be and it will have a profound effect on the type of content that can be produced and brand-marketing activities you may pursue. Expect PR stunts galore!
On Page Optimisation Semantic
Another key element 'link building' semantics is to build your relevancy to expand the scope of what you are 'about'. If Google is looking to diversify the results of the many words and phrases that you can associate yourself with either.
This means expanding your repertoire. Write more about peripheral semantic phrases that are still on the brand, but it can help you rank for more relevant searches.
In many ways this is no different to how any good content strategy must be built anyway but below is a simple reminder and additional points to consider when designing content for semantic engine:
Proximity> keyword mentions, as we know it is useful to help keyword-based search engines such as Google work out what you are about. To fix this add up sentences with synonyms, as this is a strong signal that you are semantically relevant to a group of phrases. Try and then align URL, H1, bold and italic text, etc. to ensure continuity, as always to strengthen the page. How close is the keyword for the key modifiers, and other links, and rise higher in their code is good.
Herpes zoster is relevant and Co-Gen Keywords> use those tools and make sure you add those phrases co-occur in the copy of the page.
Synonyms linking keywords> Make sure your links from relevant semantic keywords back to the landing page for terms greater key to creating a strong semantic theme. So connect internally using 'holiday', 'hotel' and other terms back to the landing page 'on the way' key.
Linking out> again this is not new but by choosing the 'Authority' or 'experts' in the niche document, as described by Hilltop algorithm. This means looking for high authority sites are ranking for the term you want to be relevant to.
Takeaways
We have covered a lot of ground in a long piece. My hope is that it provides a solid overview of where Google and the major search engines, is heading. More important is to provide some actionable tips and suggestions for you to start applying now to ensure your site benefit from the upcoming changes.
To understand why this happens we must first learn the semantics and why to change the way search engines work.
Semantic Association
Simply Google wants more charted the relationship between the content so that it can deliver what it believes will yield a more personalized and effective.
Nirvana for the engineers who worked on this project is to map the relationship between the type of content with an understanding of the intent of the user when typing in a query.
So, let's say I type in 'what is the weather today? "Right now I probably know where I am, but will find it difficult to relate the content for the request. Reason I find it's probably because I want to know if I can BBQ, or completing that landscaping project I've been researching online.
We can improve the results by 'knowing' why did I find that the weather can throw up offering food or home repair guide.
It can only do this if the data set is clean, and now there are too many spam link muddying the water, then why penguins come to begin to address the problem.
Why Relevance important?
It is pretty obvious to see why it is important and why the relevance of the search engines reward those helping them out or work for this new system.
How We Measure it?
Obviously we are still far from purely semantic engine and Google will probably never get to that point. The important thing is that they must be motivated to make more relevance to diversify the search results.
As a search marketer your first thought will definitely 'how can I make sure my work by taking advantage of this change? "The answer to that question begins with an understanding of some Google currently holds patents that can help do this.
(Hat tip to Bill Slawski and Dan Thies on some below)
Topical PageRank
We have a busy time back in 2003, bringing Taher H. Haveliwala, the genius behind the PHD students new ways to apply the topical relevance of PageRank to model the faltering company.
His research is about applying greater relevance for links from topical pages as assessed by a new technology they acquired Applied Semantics CIRCA 'means that they can begin to develop a way to measure relevance.
Reasonable Surfer Model
This was later taken another step further by applying different weights to different links on the same page based on their 'corresponded to click'. The more likely they will be 'used' more authority given to them. Everything from the font size for the position and even the colors were taken into account in this calculation.
Phrase Based Indexing
To further complicate the picture I then also look at the co-occurrence of words and phrases on the page to work out the 'meaning' them. If you take the 'dog hair' sentence, for example, I needed a way to understand its meaning.
To do that he would see another page stating that the same sentence to see what else they mentioned. If they mention things like 'drink' and 'morning after the night before', for example, will understand that, and the page linking to speak of beverages to offset the effects of a heavy night it will assign more authority to the link as it was very relevant.
Is it talking about the dog hair will be less relevant and therefore less valuable link.
This is a key development because most likely responsible for much of the punishment we're looking at as a result of the practice of link building spam. To stop the Google page rank can only delete the relationship between pages and any specific terms in the index.
It also threw some exciting opportunities and new ways of working for those who are looking for ways to optimize your website, and we'll come to that a little later.
Metaweb acquisition
While the algorithm is not patent or purchase directly from the Google algo change Metaweb, an open source database entities people, places, things, supported the development of 'Graph Knowledge' and fast-tracked moves to add more variety and 'user intent understanding' for search results.
In addition it allows Google to better understand the relationship between pages based on a real life connection, not just how they are associated with.
How can you develop strategies Semantic?
Knowing all of the above are not handy with some of the 'next step' follow-up in terms of how it affects the search for your own marketing.
So let's look at some ways in which this kind of knowledge has helped me structure ourselves on and off the page at Zazzle.
Mapping Relevance
The first thing you have to work at the time of consideration of your page attack plan to proactively raise the profile of its own relevance is to understand what is considered 'relevant' to you, and how, in the world of semantics. Below are examples of words that are associated with 'content marketing' and how they are connected:
The good news is that there is no need to use a guess here. Tools exist to take the hard work out of the process and some of the best are listed below:
http://ctrl-search.com/blog/ - this is a great tool to enrich the content on your page. Effective semantic optimize your own site. By inserting the pieces of your posts engines find semantically related images and other content for you to link to and add.
http://lsikeywords.com/ - some great blog posts that have been created recently about the subject LSI, or Latent Semantic Indexing, including this one on the blog linked to our own.
We write about it, because it is an important part of our own outreach process now. For each part of the work we do we will use a tool like this to make sure we stay relevant.
LSI keywords are one of the few tools that will display a list of keywords and phrases that are semantically relevant for you to expand your range of approaches.
http://bottlenose.com/ - are the tools I've mentioned before here and are great for many things, especially large data led contents cu ration. One company tools' however great relevance to understand the degree of separation. After you type the keyword you have the option to browse through a number of different tools but the one we want to use for this is the Sonar +. This real-time visual mapping semantic relations between concepts by sharing Twittersphere and other large data.
Google Semantic Operator - not a tool per se, but the service is very useful to help determine the keyword semantic relationship. By adding the symbol ~ Tilde when searching Google for your keywords (for example: ~ trip) you will see other words that Google has mapped the word, such as Hotels, Flights, Hotels, Tours.
http://ubersuggest.org/ although not officially a ubersuggest semantic tools built on the Google search engine and the prediction that by default gives the relevant semantic search, which makes it great for keyword list building outreach.
All the above tools give users the ability to create keyword-based maps where if the link is to reach your project goals.
Build Outreach Plan
Once you have a view of where you want to reach too so the next step is to develop a plan to do that.
The next stage is to create a project plan based on the time to detail every step of the process. It is very important when doing outreach, because it can be very easy to get distracted and pulled to the side and out of the zone you defined the relevant semantics.
We use a simple Excel table for this plan and below you can see an example based on a two week outreach campaign for fitness brand.
As you can see we had planned a day of time in certain areas to ensure we cover as much as possible the semantics of relevant opportunities. Into this plan we will then add contacts outreach and see what we have communication with each.
How outreach has also been discussed in detail by posting like this, this and this and this post is already too long to investigate this now but one tip to follow is to be as complete as possible in exploring every way. Think of Face to Face, Phone, Twitter and email finally in terms of contact hierarchies media as further you go down the list to the placement of the lower conversion will.
Where things are very interesting in a semantically driven project, certainly in terms of the activity of the page, is when you start to consider what the real value of the work; metrics will monitor the KPI to the campaign.
Posting links without
Posting content without the need to get a link may seem like a crazy proposition, especially if you measure success by ranking and search engine visibility metrics, but it might not happen.
Real marketing is not about the link. It's about connecting your brand or business to people with similar interests and beliefs. Link is just a mechanism that encourages visibility Google to get you in front of more of the people more often.
We understand that while the entire business built on that link really needs to get away from that model and motivate us to act as above-the-line marketers. And that is where the co-occurrence of lexical entry
For those really interested in this, both Bill Slawski and Joshua Giardino technical writing pieces are great at what it is and how it works.
In simple terms, but it is a way of ranking websites and pages instead of the inbound links but by how many times they mentioned near the key phrase.
That game changed.
If Google can work out what is relevant to the anchor text is not by looking stupid, but what people write about you and what other phrases you regularly appear close to changing the way you market your content and outreach.
Imagine being able to fill an awesome outreach without having to find the link. Enough to make people aware of what you are doing and get them talking about you. This is how it should be and it will have a profound effect on the type of content that can be produced and brand-marketing activities you may pursue. Expect PR stunts galore!
On Page Optimisation Semantic
Another key element 'link building' semantics is to build your relevancy to expand the scope of what you are 'about'. If Google is looking to diversify the results of the many words and phrases that you can associate yourself with either.
This means expanding your repertoire. Write more about peripheral semantic phrases that are still on the brand, but it can help you rank for more relevant searches.
In many ways this is no different to how any good content strategy must be built anyway but below is a simple reminder and additional points to consider when designing content for semantic engine:
Proximity> keyword mentions, as we know it is useful to help keyword-based search engines such as Google work out what you are about. To fix this add up sentences with synonyms, as this is a strong signal that you are semantically relevant to a group of phrases. Try and then align URL, H1, bold and italic text, etc. to ensure continuity, as always to strengthen the page. How close is the keyword for the key modifiers, and other links, and rise higher in their code is good.
Herpes zoster is relevant and Co-Gen Keywords> use those tools and make sure you add those phrases co-occur in the copy of the page.
Synonyms linking keywords> Make sure your links from relevant semantic keywords back to the landing page for terms greater key to creating a strong semantic theme. So connect internally using 'holiday', 'hotel' and other terms back to the landing page 'on the way' key.
Linking out> again this is not new but by choosing the 'Authority' or 'experts' in the niche document, as described by Hilltop algorithm. This means looking for high authority sites are ranking for the term you want to be relevant to.
Takeaways
We have covered a lot of ground in a long piece. My hope is that it provides a solid overview of where Google and the major search engines, is heading. More important is to provide some actionable tips and suggestions for you to start applying now to ensure your site benefit from the upcoming changes.
Now, let's get down to the nitty gritty. First, how to quickly and effectively find the link to endanger do I ...?
1. Finding low-value link
The quickest way to do this is via the tab 'Analysis' in the Link Builder (If you do not have the tools yet, register for a free trial of Builder link here)
Began a campaign for the domain you want to analyze backlinks for. (I'll use Wordtracker.com). Soon after it was built, hit the Analysis tab and it displays all the links that point to your domain:
You'll want to focus on the link that may be of low value and harm you, and we have made it easy for you by presenting major metric called Trust Flow
The column on the far right of the Trust for the current show pages that link has come from. This means you can quickly see, strong, or weak pages linking to you. (The higher the current Trust, the better).
Click column headers to sort by current Url Links Trust in order. Now you can see all the pages that link to you who have little or no value. At this point it is a good idea to extend the table using the dropdown on the left to show 50 rows:
2. Identifying the poor
So now you know where to find a link is potentially dangerous. The next step is to make a list of these are definitely dangerous. This is a site whose content I find nothing unique to say or benefits to give to others. So the best place to start is to look at a site that does not have to deliver value and therefore will be more likely to have a negative effect.
The golden rule is, if the primary purpose of the site are links to other sites, Google will take the view that it is poor and is likely to be spam.
Let's look for some kind of target sites. When you find a link, noting that the link comes from the domain. If you are not too sure if the site is a bad thing to have a link from, to visit him. If the domain seems to have some benefits not put it on the list. We will discuss what to do with the list you have built up in the next step.
Scraper sites
"Content is King" is a motto that is used for large-scale use in SEO. There was a point when having a larger site, no matter what it consists of is seen as beneficial. Of scraper site thinks birth, crawling through web content and copy the link contained in it and put it in its own domain.
Blog Network
It did not take long to cotton to Google webmaster, who updated their algorithm to give value only to unique content, so the combat kind of scraper sites. However, a more ingenious version of the site scraper immediately take their place: the people who take the content and rewrite it.
We have derived the blog network manually and try to detect them through the algorithm. You can be sure that the masses of low-quality content at low authority site is one thing that roots out and that's what you need to look out for in order to identify them in your backlink. These sites are submission services that you, or SEO provider will be required to have signed up and paid.
You will also find that this will uncover many article directory sites as well. It may have taken delivery of your content from the service automatically or by scraping it from somewhere else.
Adult sites
Adult sites are usually part of the so-called 'bad neighborhood'. This is a site with a link from another adult and a low value sites, which generally connect to each other and form a network, or 'neighborhood'. Getting a link from it to show the search engines that your site may also be part of the 'environment'.
3. Let Google and Bing know which links are not like
Before you go any further, however, take a step back and think. If you are sure you know what you're doing, go ahead. If you are still not sure what the effect of this process might be and how it works then again, read about Google and Bing denying tools and do more research on Wordtracker Academy
Bing is the simplest of the two so let's deal with that first.
Go to Bing Webmaster Tools and find the 'Configure My Site' option, then click 'Link to deny':
Select the 'Domain' from the dropdown menu, then enter the first URL from your list. Click the 'deny':
Now you can build a list of sites that you do not want to link from. If you add one to the list, then had second thoughts, you can easily remove them.
1. Finding low-value link
The quickest way to do this is via the tab 'Analysis' in the Link Builder (If you do not have the tools yet, register for a free trial of Builder link here)
Began a campaign for the domain you want to analyze backlinks for. (I'll use Wordtracker.com). Soon after it was built, hit the Analysis tab and it displays all the links that point to your domain:
You'll want to focus on the link that may be of low value and harm you, and we have made it easy for you by presenting major metric called Trust Flow
The column on the far right of the Trust for the current show pages that link has come from. This means you can quickly see, strong, or weak pages linking to you. (The higher the current Trust, the better).
Click column headers to sort by current Url Links Trust in order. Now you can see all the pages that link to you who have little or no value. At this point it is a good idea to extend the table using the dropdown on the left to show 50 rows:
2. Identifying the poor
So now you know where to find a link is potentially dangerous. The next step is to make a list of these are definitely dangerous. This is a site whose content I find nothing unique to say or benefits to give to others. So the best place to start is to look at a site that does not have to deliver value and therefore will be more likely to have a negative effect.
The golden rule is, if the primary purpose of the site are links to other sites, Google will take the view that it is poor and is likely to be spam.
Let's look for some kind of target sites. When you find a link, noting that the link comes from the domain. If you are not too sure if the site is a bad thing to have a link from, to visit him. If the domain seems to have some benefits not put it on the list. We will discuss what to do with the list you have built up in the next step.
Scraper sites
"Content is King" is a motto that is used for large-scale use in SEO. There was a point when having a larger site, no matter what it consists of is seen as beneficial. Of scraper site thinks birth, crawling through web content and copy the link contained in it and put it in its own domain.
Blog Network
It did not take long to cotton to Google webmaster, who updated their algorithm to give value only to unique content, so the combat kind of scraper sites. However, a more ingenious version of the site scraper immediately take their place: the people who take the content and rewrite it.
We have derived the blog network manually and try to detect them through the algorithm. You can be sure that the masses of low-quality content at low authority site is one thing that roots out and that's what you need to look out for in order to identify them in your backlink. These sites are submission services that you, or SEO provider will be required to have signed up and paid.
You will also find that this will uncover many article directory sites as well. It may have taken delivery of your content from the service automatically or by scraping it from somewhere else.
Adult sites
Adult sites are usually part of the so-called 'bad neighborhood'. This is a site with a link from another adult and a low value sites, which generally connect to each other and form a network, or 'neighborhood'. Getting a link from it to show the search engines that your site may also be part of the 'environment'.
3. Let Google and Bing know which links are not like
Before you go any further, however, take a step back and think. If you are sure you know what you're doing, go ahead. If you are still not sure what the effect of this process might be and how it works then again, read about Google and Bing denying tools and do more research on Wordtracker Academy
Bing is the simplest of the two so let's deal with that first.
Go to Bing Webmaster Tools and find the 'Configure My Site' option, then click 'Link to deny':
Select the 'Domain' from the dropdown menu, then enter the first URL from your list. Click the 'deny':
Now you can build a list of sites that you do not want to link from. If you add one to the list, then had second thoughts, you can easily remove them.
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