Facebook’s privacy has come under fire legally and competitively with the ease of Google+’s selected sharing and straightforward privacy. The new changes being implemented by Facebook will make privacy an elementary procedure for users.
How it Works
FBX allows brands to retarget shoppers who have already expressed interest in their products and keep their brand top of mind to drive more purchases. The Facebook Exchange provides a way for advertisers to use retargeting to reach users on Facebook. A brand will drop a pixel on their website and place a cookie on the browser of users who have hit their website and leave. When that user logs onto Facebook, the Exchange helps advertisers serve an ad for that specific item they just viewed. The user clicks the ad and gets taken back to the brand’s website, where we track whether or not that user purchased.
It is even possible for brands to take advantage of users who have made a purchase in the past. Maybe a user purchased something online within the past month. Brands can serve an ad to that user weeks or months later to remind them of the brand and drive additional sales.
One of the main things to consider when running a campaign on FBX is pixel placement. At the very minimum, brands can place a pixel on the home page as well as the purchase confirmation page to enable them to target only users who left their sales funnel. Optimally, pixel placement should be even more granular to gain market insight. We suggest placing pixels on a few pages (such as sale pages) to track which sources of FBX traffic drive the best conversion rates. It is also important to ensure that the pixels are placed on high-traffic pages to take advantage of the most site visitors.
While the holiday season is the busiest shopping time, people make purchases all year round. Now is a great time to test this platform out and see how it can fit into your 2013 social media marketing strategy. Test it out for the holidays, learn some best practices, and take advantage of purchase intent year-round.
FBX allows brands to retarget shoppers who have already expressed interest in their products and keep their brand top of mind to drive more purchases. The Facebook Exchange provides a way for advertisers to use retargeting to reach users on Facebook. A brand will drop a pixel on their website and place a cookie on the browser of users who have hit their website and leave. When that user logs onto Facebook, the Exchange helps advertisers serve an ad for that specific item they just viewed. The user clicks the ad and gets taken back to the brand’s website, where we track whether or not that user purchased.
It is even possible for brands to take advantage of users who have made a purchase in the past. Maybe a user purchased something online within the past month. Brands can serve an ad to that user weeks or months later to remind them of the brand and drive additional sales.
One of the main things to consider when running a campaign on FBX is pixel placement. At the very minimum, brands can place a pixel on the home page as well as the purchase confirmation page to enable them to target only users who left their sales funnel. Optimally, pixel placement should be even more granular to gain market insight. We suggest placing pixels on a few pages (such as sale pages) to track which sources of FBX traffic drive the best conversion rates. It is also important to ensure that the pixels are placed on high-traffic pages to take advantage of the most site visitors.
While the holiday season is the busiest shopping time, people make purchases all year round. Now is a great time to test this platform out and see how it can fit into your 2013 social media marketing strategy. Test it out for the holidays, learn some best practices, and take advantage of purchase intent year-round.
Better Privacy Controls & Shortcuts
The most noticeable change for users will occur in the upper left corner in the notification bar. A new lock icon will exist that feature simple shortcuts like “Who can see my stuff?,” “Who can contact me?,” and “How Do I Stop Someone From Bothering Me?” The previous two pages (account settings & privacy settings) will be combined so that all necessary information will be housed in one location.
Apps will also be requiring new permissions for user information. Instead of creating one notification message about using information and posting information, two seperate notifications will exist to help users better control what they share with apps. For example, with this method a user can sharing of personal data with Spotify in one request, but deny Spotify from posting on their wall in another request.
Better Education Around Privacy
More in-context notices will be coming to Facebook to help educate users on the fly. A series of messages will be displayed to show what content is hidden, and what it actually means from a privacy standpoint.
Updates to the activity log will also help users understand just who can see eacy activity posted to Facebook. The updates will allow users to see what posts have been hidden, and where other posts appear on Facebook.
New Privacy Tools
A new “Request and Removal Tool” will be available to users that will allow them to take action on photos they’ve been tagged in.
The tool will work across multiple pictures and will let users ask friends to take down pictures they don’t like, along with explanations why. The tool will also allow for the un-tagging of multiple pictures at once.
FBX can recapture highly interested users who didn’t follow through on a purchase or recapture them to purchase again. Advertising with FBX is a clear choice for brands looking to drive purchases and profit using social media.
Utilizing the new FBX platform during the holiday shopping season is a great way to supplement your social media advertising strategy as well as reap a great return on investment through monetizing social media ads!
Utilizing the new FBX platform during the holiday shopping season is a great way to supplement your social media advertising strategy as well as reap a great return on investment through monetizing social media ads!